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Hello Kitty is a brand that Sanrio has created, and it has reached a wider audience than the initial target audience (kids). At first, it was a simple brand for introducing Sanrio products to younger customers. The age of the people who patronize Sanrio’s Hello Kitty varies from very young to very old. Hello kitty’s image is simple and often regarded as cute. A cat’s silhouette is depicted, with a ribbon that can be any color. The brand has boosted Japan’s reputation as being able to invent and innovate cute things.

Hello kitty has her own world, in which she is a small girl with a bright disposition. She had her own animation, and so many people were enthralled by her personality as well as her fashion sense. Hello kitty accessories have become a hit in the western world, especially in the USA.

The fashion of hello kitty used to comprise of different colored ribbons on her hair. The consistency of her image has been the key to her success. It was difficult for moms to resist buying products with the hello kitty logo. That the products are high quality may have contributed to the strength of the brand. In addition to my favorite Hello Kitty Checks, here are some of my favorite products from Hello Kitty…

1. Stickers – From bumper stickers to stationeries, she has become an icon in the sticker industry. Girls of ages 8-12 collected the stickers. Women who like cute things used hello kitty stickers on their car.
2. Clothing and Accessories – Sanrio made several items like T-shirts, key chains and hoodies with the Hello Kitty logo. It’s not surprising to see a school girl with a whole collection of Hello kitty products on her, like a bag, a pencil case and a pen with the hello kitty logo.
3. Drinks – Hello kitty has just started tapping into the older markets. The brand has been trying to target the older audiences for years, and this may just be the marketing move that will do it.
4. Games – Gaming is naturally one niche that is well suited for the Hello kitty brand. Some of the titles include Hello Kitty: Big Dreams and Hello Kitty Online.

Originally, the hello kitty brand may have been derived from the Maniki Neko, or the good luck cat that one often sees in Japanese establishments. The cat is a bobcat and depicted as a friendly pet that brings in customers by waving at them.