Sony Corporation is a multinational conglomerate based in Japan that has been producing consumer electronics since 1955. Sony has its hands in many pies in just about every consumer related industry there is, from computing, to music, telecommunications and financial services, over the last 50 years Sony has become one of the biggest entertainment companies in the world, directly employing just fewer than 170,000 people worldwide.
Being a company that is an innovator and a leader in pioneering technology, when Sony announces a new product in any industry sector, people listen. Over the last few months there have been a few new product releases that have demanded the attention of every one of its competitors. Below is a roundup of the most notable product releases of recent months.
With Apple’s recent release of its second generation iPad, a company as well known for innovation as Sony could not just stand back and allow the iPad to corner the market. In fact, Sony has made a bold move in developing its own range of tablet computers that are expected to reach the market in only a few months. The Sony Tablet range of 2 primary formats of tablet computers have some impressive hardware specifications coupled to a very popular operating system, namely the Android 3.0 platform. The tablets, codenamed S1 and S2, are expected to be close competitors for the iPad in not only functionality, but also style, with the S2 variant offering 2 separate LCD displays.
A few months ago, Sony dropped a bit of a bombshell when it announced the release of the world’s first HDTV that was being powered by Google TV. The amalgamation of Sony’s engineering abilities and Google’s internet open software knowledge has created a television that can display high definition visual images that have been sourced and streamed from the internet. Sony Internet TV users will be able to subscribe to Sony’s new premium video streaming service as well as popular visual entertainment websites such as YouTube, Netflix, Napster, CNBC and NBA.
Carrying on the innovation into personal computing, Sony has been manufacturing notebooks, netbooks, desktops and media centers since the 1980s. However, at that time it only supplied to the Japanese market, and withdrew from manufacturing around the early 1990s. Then, in 1996, it returned to personal computing under the VAIO brand, introducing industry leading technology advancements to seemingly every new model released. The latest releases in the VAIO range have also caused quite a stir in the industry with the S Series (announced in March 2011) in particular offering some very impressive abilities such as a hot-swappable ‘sheet’ battery, the new second generation i5 or i7 Intel processors and a high quality graphics processing unit from ATi.
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